There is an ongoing debate about the usefulness of social media in a voiceover artist’s career. I understand the “black hole” effect that sucks you in and is counterproductive, but just because some of us (myself included) may have developed bad social media habits when it comes to time management, doesn’t mean you can’t benefit from the online presence. Here are 4 ways to make sure your online presence is “likeable.”
Now before I start, let me say that you never want to be a bother to anyone online. Engaging with potential clients and colleagues should be done with a level of discernment. You don’t want to like, respond to, engage with, retweet, or comment on everything someone else posts – that’s creepy. Just be natural. If it is actually interesting, engage in a way that keeps the focus on the other party and doesn’t have them questioning your motivation. (LIKE ME, LIKE ME, LIKE ME!!)
Listen – when reading posts or tweets from a potential client try to read between the lines. You’ll start to find out what is really important to them and what motivates them! If appropriate it can become a great way to engage them in what interests them! (who doesn’t like chatting about what they like?)
Engage – what a novel concept! Instead of just trolling, engage the post. It can be as simple as a ‘like’ or retweet or go as far as a full on response to the original post. Just make sure you stay in context and don’t take over the conversation!
Ask questions – everyone likes to feel like an authority on some level. If you have a relationship with a potential client, even on a basic level, use them as a source of information when you have questions. Need a recommendation on data storage? FX libraries? plugins? They may have the answer and most creatives love to help other creatives!
Be compelling – when you see something you like and want to engage with a potential client, don’t use the opportunity to sell them! If they post a video from their latest production, you don’t need to use their comment space to tell them you would like to voice their next project. You just hijacked their post and made it about you. They posted the video to show off themselves and their team, not get unsolicited sales junk. Avoid selling yourself, let your personality sell you, not your online postings.
There is so much more we could discuss but let’s just leave this as a scratch of the surface! Find ways that work for you and make social media a tool that brings you closer to the clients!